Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette is woke now? When brands try to keep up with the times
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
The best an ad can be: no regrets for Gillette after controversial campaign
Gillette Gets Woke » John C. Wright's Journal
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
Get Woke, Go Broke? A case study on the use of social issues in advertising An Honors Thesis (HONR 499) by Emily Gralak Thesi
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette says it's satisfied with sales after controversial ad | CNN Business
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette, Toxic Masculinity, and Capitalism: Are "Woke" Brands Really a Good Thing? - Paste
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Gillette is woke now? When brands try to keep up with the times
The cost of Gillette's wokeness revealed: a non-cash writedown of $12 billion
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Does the Gillette ad mark a turning point in marketing masculinity?
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gartner Blog Network
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
What CEOs Can Learn from Gillette's Advert - Real Leaders
